Triblio | Four questions buyers should ask intent data suppliers
Content that prompts buyers to ask direct questions of the competition works well in high-growth markets where service offerings are evolving rapidly.
Peter Kirwan
B2B tech copywriter and content strategist
I’m a writer, analyst and content strategist with over two decades of experience in B2B technology, telecoms and media.
I specialise in identifying compelling stories and making them resonate with your customers and potential customers.
I create, repurpose, curate and audit content: ad copy, white papers, social media, audio and video scripts, infographics, micro-sites and much more besides.
I work for vendors, agencies and media owners, for multi-nationals as well as start-ups. I understand the B2B buying cycle and the challenges that confront tech marketers. I play nicely with in-house subject matter experts.
My working days involve a lot of collaborating in ad hoc teams. As a result, I speak the language of ad tech, martech, design, messaging, sales, engineering, social media, SEO and PR.
Whether you are thinking about a standalone asset or something more complex, drop me a line. Especially if your plans are at an early stage, it's always good to talk.
Commercial content
Dell | Reimagining the workplace
1,000 word thought leadership piece on workplace UX and CX for the CIO-branded Dell-VMware microsite Be Ready For The Future.
Dell | Productivity in the distributed enterprise
This thought leadership piece for Dell-VMware microsite uses in-house survey findings to explore Gartner's concept of the distributed enterprise.
M-Files | How legacy technology undercuts progress on hybrid working
A survey of professional services firms in Europe that suggests digitalisation is being obstructed by persistent use of legacy data technologies.
Triblio | Solving the 5 biggest challenges that ABM poses for tech marketers
Content strategy should leverage marketing investments to the maximum. Here's a blog post that achieves this by exploiting a research study to the maximum.
Microsoft | The state of financial services in Africa
White paper produced for Microsoft Africa in March 2021 for CIO (Foundry). An initial effort to clarify Microsoft's post-pandemic positioning in financial services.
Microsoft Africa | Resilience in the pandemic era
A sponsored blog post written for Microsoft and published on CIO.com in March 2021. Part of Microsoft's effort to define its regional positioning after Covid-19.
Triblio | Buyer's Guide: 5 questions worth asking ABM platform vendors
A highly successful mid-funnel asset designed for buyers evaluating their purchasing options.
Temenos | Out of the branch, into the app: rethinking digital channels
A white paper explaining customer engagement software written for the market-leading banking software vendor Temenos at short notice under crisis conditions.
Tanium | Do enterprises really understand what's happening on their networks?
Research-based project for Tanium that compares the way in which IT Ops and IT Sec professionals think about security.
Adobe/Microsoft | How data privacy empowers great CX
A gated PDF for a The Living Enterprise, a microsite containing over 40 multimedia assets. Underwritten by Adobe/Microsoft and published by CIO (Foundry).
Adobe/Microsoft | Best practice for ethical AI
The second of two gated PDFs for The Living Enterprise, an Adobe-Microsoft microsite hosted by CIO.com (Foundry).
Dynatrace | Containers & multicloud: the challenge of scale
Widespread deployment of microservices brings with it the need to monitor and analyse hundreds or thousands of services that consume compute power.
Red Hat | Private cloud analytics: ideal vs. reality
Short white paper for Red Hat and Cloudera that positions the Cloudera Data Platform as a solution for on-premise analytics.
VMware | The journey to agility
An information-rich infographic for an EMEA-based content hub promoting VMware's Cloud Management Platform, vRealize.
VMware | Cloud automation: the key to agility
A 3,000 word white paper outlining how automation can accelerate service delivery in a hybrid cloud environment.
VMware | Managing IT operations in the real world
An exercise in creative repurposing: use case scenarios blended with case studies to underline the benefits of VMware's Cloud Management Platform.
Citrix | Why application delivery matters in the digital economy
A white paper outlining new messaging for Citrix's Netscaler ADC, designed to appeal to decision-makers in the digital economy.
Citrix | Application delivery: why the third D matters
A white paper arguing that IT decision-makers should pay a lot more attention to application delivery in the context of the emerging digital economy.
Citrix | Twelve arguments for desktop virtualization
An asset designed to educate C-level and business executives about the benefits of using Xen Desktop for desktop virtualization.
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